In my current position, I play a crucial role in shaping the visual identity of the Newzoo brand. Collaborating seamlessly with cross-functional teams, I ensure a unified representation across diverse media channels.
I oversee the design of various brand assets, including reports, social media content, webinars, and presentation decks. Additionally, I contribute to developing strategies aimed at enhancing and elevating the overall brand presence.
This approach ensures a focused effort on visual identity, design consistency, and strategic improvements across various platforms and mediums. These initiatives aim to gain insights into user perceptions, pinpoint navigational challenges, and assess mobile navigation pain points.